Get Inside My Head

The companies looking ahead to the next wave realize it is not enough to serve up the same content to everyone, as each of us is unique. We are not our friends any more than we are our neighbors or our colleagues or even our own spouses. Our interests are unique and we all want to find content tailored to our own interests. While some people are battling with the challenge of information overload and sheer noise, smart engineers are working to solve these problems - the incredible test of mimicking the human brain’s ranking function, and learning what to show when, and what to make a lower priority. The continuing rapid growth of information creation and sharing, combined with pervasive connectivity, increased capability of smartphones and other mobile devices and the growth of location is all pointing us into a direction where the services on the other end have more potential to know you than those of years past, and you have the ability to be inspired by the right information in the right place more than ever before. This is a wave, one that benefits from all these mega-changes in the Web, that small companies and big ones alike are seeing. Maybe there’s another big winner in there, just like there was in the last two. Regardless, the direction is clear. Show me my Web for me.