About the project:
This campaign was created for an initiative of the State of Mass. school board to show kids the importance of studying Math and Science…We wanted to show students that Math and Science isn’t scary- it makes dreams come true and surrounds us in daily life in everything we do.
I disagree with this idea.
This isn’t any different from anything they’re been doing in school for years, except it looks a little prettier.
I know this much: it wouldn’t have worked for me — I hated math in school. HATED it. Did well enough, but knew I’d almost never have to use it in my job (and I was right — I don’t). Now, years later, I’m actually doing Trig review for fun.
What happened is that I realized the inherent magic of it. By magic, I mean the math of physics, of Alan Turing, of the Golden Ratio, of the ancient Greeks! Whereas, unfortunately, the stuff above just brings the whole process down to the “kid’s level”. Kids, who love magic and superheros and pirates and fantasy and crazy shit… and they’re telling them about dull, commonplace things like bullies and… what’s up there? Wedgies? Ok, the invisibility one is pretty cool. But it isn’t real, unlike the aforementioned examples.
Let’s not be afraid to bring the wonder of the very real, mysterious world we live in into the classroom — Hell, into our daily lives.