“The way we experience space is no longer only about our physical surroundings; we should now be considering the city as a site for virtual encounters, and design the space accordingly. ”

“The public is still waiting to be sold on the vision of [augmented reality], but there is a lack of imagination in the industry as to what the technology can do,” Matsuda said. “We are in a position of power at the moment, and we need a vision of the future that is sustainable, helpful, and doesn’t compromise us. If we can just establish the vision, then I feel we have more chance of leading the technology in a way that can be a positive force.”

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